The consistency was smooth, slightly creamy, and had enough slip to make it miscible and spreadable on both bare skin and foundation, but it didn’t shimmer so much that it lost its cover. It also built up easily, which meant the coverage ranged from semi-transparent to mostly opaque – very flexible and versatile. As a blush, it was applied evenly and faded out after eight hours with little effort and good longevity.
As a lip product, the product was more prone to cling to imperfections and parting a little along my lip lines as it was a bit thinner and more clingy, although it wasn’t really uncomfortable to wear. It wore itself decently for two hours and didn’t feel drying over time.
MORE READING: Formula overview for details on general performance and properties (such as fragrance).
- Surratt Beauty Parfait (P, $ 32.00) is more shimmery, lighter, and less shiny (95% similar).
- ColourPop Zip (LE, $ 8.00) is more shimmery and lighter (95% similar).
- Smashbox Persimmon (LE,) is more shimmery, less shiny (90% similar).
- ILIA Cheek to Cheek (P, $ 34.00) is lighter and warmer (90% similar).
- MAC Tomato (LE,) is more shimmery and darker (90% similar).
- Tom Ford Beauty Soleil Neige (Blush) (LE,) is darker, cooler (90% similar).
- Shiseido Alpen Glow (06) (P, $ 29.00) is more shimmery and less shiny (90% similar).
- ColourPop Fresh n Peachy (LE, $ 8.00) is warmer and less shiny (90% similar).
- Pretty Vulgar Sweet Revenge (P, $ 26.00) is more shimmery, lighter, less shiny (90% similar).
- Milani Nude Kiss (P, $ 8.99) is darker (90% similar).
Formula overview
$ 20.00 / 0.158 oz. – – $ 126.58 per ounce
The formula is said to have a “buildable color” with a “glowing second skin finish” that can be applied to lips and cheeks. They appear to be quite pigmented at first, but they’re more buildable than intense, as the moderately emollient consistency is easily visible in practice. This is probably the way most people want their cream blush to work as it makes the formula easy to work with as it is easy to mix but can easily be built up for higher coverage if needed.
When the cream flushed the finish was damp, but it was dried out and no longer pliable to the touch, resulting in better longevity for my skin. The formula sings as a creme blush which would be the purpose I would recommend this for. They were applied evenly and mixed well on bare skin as well as over the foundation as they did not lift the base products. They took about eight hours for most shades before they faded – didn’t slip on me.
As a lip product, the finish was less damp and looked more satiny. They are weaker than a lip product than a cream blush as the product is more likely to separate along my lip lines or spot imperfections with moderate wear. They were comfortable enough to wear because they were thin but not clingy and were a color that lasted two to three hours. I didn’t find it moisturizing as a lip product.
Browse all of our Tower 28 BeachPlease Lip + Cheek Tinted Balm swatches.
ingredients
Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butterza, Orbignya Seed Oil (Oryza, Orbignya ) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Aloe Barbadensis (Safflower) Seed Oil, Acacia Aveaocado Gratissima (Flower Wax), , Rosa Canina Fruit Oil, Glycine Soy (Soy) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891) .
Disclaimer: Ingredient lists are available from the brand (or distributor) at the time of publication. Please always check the product packaging, if any, on the ingredients list for the product you are purchasing or on the brand or retailer’s website for the most up-to-date list of ingredients.
