If you follow Singaporean mothers Clara Chan (@chanclaraa) and Sherlyn Chan (@sherlynchanwp) on Instagram, you probably have a good idea of what it takes to influence a mother.
These homemade working moms built their brands through social media and are sharing the reality of parenting (as well as cute photos of their family) with thousands of followers every day.
Read on to learn how these mom influencers make an income and what you need to know before starting your own mom influencers business.
1. First, find your niche and know your competition
The first steps in building your mummy empire are finding your niche, posting interesting and relatable content on a regular basis, and aiming for an engagement rate of over 2 percent.
While having a large number of followers and subscribers is a useful target, brands pay close attention to micro-influencers with an active partner base of followers.
Knowing how much your mom influencers are making per post is a good time to start thinking about your personal strategy.
Your income will depend on many factors, including your engagement rate, the number of followers, and the person you partner with.
Once you’ve caught the attention of your favorite parenting and mom lifestyle brands, you can make money like the above mom influencers.
ALSO READ: How Much Do Singapore Influencers Make?
2. Sponsored content for your family program
Companies are always looking for new influencers for sponsored content.
If your parenting blog lands on the radar, chances are you’re getting DMs or emails about potentially paid posts.
Whether it is maternal health supplements or strollers, there is an opportunity to make money promoting parenting and other home or health products on your social media platform.
With an average engagement rate of 3.04 percent, the estimated Post value for parent influencer Lydia Izzati (@lydiaizzati) is roughly $ 391 per post.
However, you will find that creating a blog that fits your brand can multiply your income.
The popular What Mums Love blog makes $ 30,000 per month (S $ 40,000), with sponsored content being the highest method of earning.
Paid posts are an important source of income regardless of the medium – photo blog, vlog, or write-based blog. So get ready to negotiate your sponsored content contracts.
3. Promote baby products through an affiliate marketing strategy
With Brand Affiliate Marketing, you earn commissions when someone buys a product for which you are promoting.
For example, you may have an affiliate partnership with a fitness brand where they post information about how to lose weight babies.
When someone clicks on your post and buys the fitness product, you may receive a commission of 5 to 30 percent, depending on your agreement with your partner.
This source of income depends on how many affiliate marketing programs you participate in and how much effort you put into promoting the products.
The Amazon Affiliate Program is a great place to start your search as it offers 3 percent commission on baby products.
With the right amount of affiliate marketing and post engagement, you can make anywhere from $ 1,500 to $ 8,000 or more per month.
ALSO READ: “As long as I work hard I can give my son the best life”: Jade Rasif shares why she wasn’t worried about being a single mom
4. Add display advertising to your parent blog
For a steady stream of passive income, mom influencers can opt for ads on their blog or vlog. There are a few ways to do this.
- Sign up with a third party service provider to serve ads. Look for third-party networks that can take over the business side of advertising while you focus on sharing your best parenting tips with your followers.
- Sell advertising space directly to brands. This method is recommended for mom influencers with a lot of traffic and experience. If you skip the third party relationship, you can sell ad space directly to parent and baby brands and set your own prices.
- Cost-per-click versus cost-per-mille. You can earn residual income through two advertising methods. With cost-per-click (CPC), you get a small payment every time a visitor to your blog clicks an ad. With cost-per-mille (CPM), you earn money for every 1,000 ad impressions or the number of times someone sees the ad.
While display advertising may not be the top earner on this list, it does provide you with a steady source of income while you work on your sponsored content or affiliate partnership posts.
The parent blog, Coffee and Coos, makes $ 4,000 a month, with ads being the top source of income.
So, if you meet the minimum website session requirements for a third party company, or are ready to adopt your own independent strategy, display advertising is a great way to consider for your parenting blog.
5. What kind of mom influencer would you like to be?
https://www.instagram.com/p/CNzpsKCns05/?utm_source=ig_web_copy_link
After you understand exactly how mom influencers generate income through their social media and blogs, it’s important to consider what type of products and brands you want to represent.
[[nid:502773]]]
Before agreeing to a partnership, make sure it matches your own values and interests.
For example, mom influencer Ju Ann (@ngjuann) writes about beauty and wedding topics in addition to her parenting and baby tips.
Other maternal influencers focus on maternal fitness and health, while some promote baby health and the best maternity insurance products.
If you stick to brands that you relate to, your mom’s content will naturally reach and income will follow.
This article was first published in ValueChampion.
