YouTube finally rolled out a short-form video streaming service on its platform in the US after beta testing in India to better compete with rival TikTok in the hugely popular category.
The Shorts service enables users to record mobile-friendly vertical videos that can be spiced up with special effects and soundtracks from a music library.
“Starting today and in the next few weeks we will gradually expand our shorts beta to the US,” YouTube had previously said.
On YouTube’s official blog, Todd Sherman, YouTube Shorts Product Manager, said, “Since our first beta was launched in India, we’ve already started making developers enjoy shorts and the number of Indian channels using our authoring tools has increased has more than tripled since the beginning of December alone. People are also watching more and more short films around the world – the YouTube short film player has now exceeded 6.5 billion views per day worldwide. “
YouTube rolled out the feature in India last September after TikTok was banned in one of its largest markets. According to YouTube, Shorts currently has more than 6.5 billion views per day worldwide.
On the blog, Sherman stated that the beta version of Shorts in India had “basic creation tools like a multi-segment camera for stringing together multiple video clips, the ability to record with music, control speed settings, and more.”
In addition, the company has added features such as: B. the ability to add text to specific points in your video. Users can also sample audio from other short films to mix into their own creations.
