Thank you for introducing and updating interesting sales items.
May I bring up something that happened the other day at my local JCP Sephora? I had avoided it since our retail stores reopened because the Sephora JCP was cordoned off and required special access to get in. A few days ago I saw that there was no line or even people so I decided to go inside.
I was allowed in after I was told about all the controls, but it was so dark in there! The thing that really won me over, and which was not mentioned or enforced on my visit to a detached Sephora store a few weeks ago, is that the JCP Sephora gatekeeper told me that anything I touched would be put aside ( so basically touch no). It’s bad enough that there aren’t any testers to look at (let alone touch), but not being able to touch boxes to see available colors or ingredients, etc. is a bridge too far for me. WTH?
I’m probably in the minority here, but if there aren’t any issues with touching clothing just outside the JCP Sephora bubble, I consider this JCP Sephora policy to be a serious exaggeration, the corona theater in its most extreme form. I don’t think science is backing politics. Yes, I could get infected and sneeze my virus droplets all over the place, but for the most part, I think a lot of it is so over the top. And don’t let me start with the store guidelines not to try on clothes (although my local American Eagle and Nordstrom apparently found out that a lot of people refuse to buy the wrong sizes and go through a return process to buy clothes). I think if these stores, especially those like makeup stores but also clothing stores, fail to find a way to allow the customer to see and engage with their products, these stores will not survive long.
