“People use social platforms not only for connection, but also for trading,” says shop GM Carl Rivera.

“When Shop Pay is first available outside of Shopify, even more customers will have the fastest, best checkout experience available on the web.”

“And there’s more to come: we’ll continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling so much better.”

Shopify claims that Shop Pay has enabled a cumulative GMV of nearly $ 20 billion since it launched in 2017.

It’s used by brands like Allbirds, Kith, Beyond Yoga, Jonathan Adler, Loeffler Randall, and Blueland.

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