More than one in ten Americans would give up all their money to live a “cleaner” life, according to a new study.
A recent survey of 2,000 Americans found that people are trying to be more sustainable after the pandemic, with more than one in five stop buying single-use items and giving up processed foods.
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A recent poll of 2,000 Americans found that people are trying to be more sustainable after the pandemicPhoto credit: Getty
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Image Credit: Bliss
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Image Credit: Bliss
Factors that have inspired people to live more sustainably include increased awareness of the effects on their health (43 percent) and the environment (42 percent), as well as greater recognition of harmful ingredients (40 percent).
Living more sustainably and taking care of your health has also found its way into other areas of our lives. The study also found that 64 percent of respondents have started to take their skin care routine more seriously.
From influencers to celebrities, there is no shortage of inspiration for better skin care. When asked which celebrities have the greatest skin of all time, more than one in ten people named Beyoncé.
The study, carried out by OnePoll and commissioned by Bliss, also asked people how much they care about how consumer and environmentally friendly their favorite products are.
More than two in five said they would use more sustainable products if they knew better what “clean” products are.
Although social media and pop culture have made sustainability a trend, 36 percent of Americans said they rely primarily on the expertise of their family and doctor when choosing personal care products.
“It’s interesting that consumers are often confused about what it means to be clean. Almost half of those surveyed believe that clean beauty is expensive by default. But even at your local drugstore, it is possible to find clean, effective and affordable skin care products, ”said Tina Pozzi, Bliss Chief Brand Officer.
“58 percent want more ethical choices when buying skin care products, and choosing B Corp certified personal care products can help achieve that goal.”
Almost two-thirds (64 percent) always read the labels on the cosmetic products they buy, and more than half (55 percent) consider ethically making a product before purchasing.
Only 26 percent of respondents said they were absolutely sure where the ingredients in their products came from, while only 34 percent said they knew the long-term effects on their health and only 22 percent said they were aware of the environmental impact to be.
In the pursuit of a more ethical lifestyle, people value the cruelty-free status (48 percent) and whether or not it has recyclable packaging (40 percent).
Still, 48 percent think making more sustainable choices is expensive, and one in five thinks it’s inaccessible.
“While 64 percent of Americans read the labels of their beauty products, our study also found that one in seven people don’t understand environmentally friendly formulations,” added Pozzi. “This knowledge gap can prevent people from having the desired effects on their own health and the environment.
For example, only one in ten people knows what a Certified B Corporation is. It requires companies to practice transparency and sustainability and to consider the impact of their decisions on the community and the environment. ”
WHY HAVE AMERICANS BECOME MORE SUSTAINABLE IN THE LAST YEAR?
I am more aware of how it affects my health 43%
I am more aware of the environmental impact 42%
I am more aware of harmful ingredients 40%
To reduce the waste in my house 38%
For the good of my family 31%
My friends inspired me 15%
WHAT AMERICANS WOULD GIVE UP TO LEAD A “CLEAN” LIFE
Junk food 37%
Soda 33%
Video games 26%
Social media 26%
Coffee / tea 24%
Gym Membership 23%
Chocolate 20%
My smartphone 18%
Buying new clothes 16%
TV / streaming for one year 14%
My computer 13%
My microwave 13%
All my money 12%
All material possessions 11%
My car 11%
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Image Credit: Bliss
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Image Credit: Bliss
