Join the VIVA GLAM movement! This year’s celebration of our legendary giveback program honors Keith Haring’s artistic and philanthropic legacy.
Since 1994, M A C VIVA GLAM M A C VIVA GLAM has collected over $ 500,000,000 worldwide – and the trend is rising! Celebrate 27 years of giving 100% back with three special edition lipsticks in Keith Haring’s signature primary color palette. The artistic parallels between Haring and M A C are obvious: Haring’s inimitable street pop art jumped into the epicenter of New York’s artistic subculture in the 1980s when M A C hit the market as the definitive rule-breaking artistry brand came. It is our shared belief in equal rights and a healthy future for all that forms the most important message for MAC VIVA GLAM x Keith Haring.
“As one of the most disruptive beauty campaigns of all time, MAC VIVA GLAM has set the standard for giving back within the industry thanks to the support of provocative powerhouse talents, our artists and the community,” said John Demsey, Chairman of the MAC VIVA GLAM Fund and Executive Group President, The Estée Lauder Companies Inc. “We are very pleased to honor the late cult artist Keith Haring on our 27th anniversary and to continue his mission to provide positive impulses with his imagery Change for those in need of support the most. He was a true visionary who used his talent purposefully. While he sadly passed away at the height of the epidemic, we are so proud that his iconic art and philanthropy lives on through VIVA GLAM. “
“Keith Haring was a good-natured, astute, symbolist artist who drew some of the best virtues in human nature with minimal lines – symbols anyone could read,” says Debbie Harry, former VIVA GLAM ambassador for M · A · C Cosmetics. “His optimism and humor were always present in his lines.”
This year’s VIVA GLAM collection brings together three special edition lipsticks in Keith Haring’s characteristic primary color palette in matt and frost finishes. Every work of pop art is expressed through Keith Haring’s symbolic street style imagery. 100% of the sales price of the VIVA GLAM lipstick sold in the USA will be donated to the M A C VIVA GLAM Fund, which supports a healthy future and equal rights for all. When you buy a VIVA GLAM lipstick, 100% of the sale price goes to local organizations that support women and girls, the LGBTQIA + community and people who live with or are affected by HIV / AIDS.
