Leanplum, a leading multi-channel customer loyalty platform, today announced its certification as an official member of the Amplitude Partner Ecosystem Program. Amplitude, the digital optimization system, helps companies to combine products with results such as sales, loyalty and lifetime value and to optimize the business value of digital product innovations. As a Technology Certified Partner, Amplitude recognizes Leanplum’s expertise in the area of optimized multi-channel customer loyalty to help brands connect effectively with their customers in a relevant and timely manner.
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The seamless, bi-directional integration between Leanplum and Amplitude enables growth and marketing teams to run bespoke, behavioral campaigns. Leanplum’s data from mobile campaigns and A / B tests is automatically exported to Amplitude for advanced behavioral analysis that predicts the correlation with critical actions later in the user journey. Similar target groups are then exported back to Leanplum in order to increase the reach and effectiveness of campaigns.
“We strive to provide our customers with access to a robust ecosystem of complementary technology platforms, and our partnership with Amplitude is a symbol of that approach,” he said Andrew Massad, VP of Alliances & Corporate Development, Leanplum. “By combining Amplitude’s expert data analysis and cohort with Leanplum’s optimized customer loyalty functions, our shared customer base can maximize sales potential with highly effective, targeted campaigns.”
“Amplitude is about providing our customers with world-class experiences that translate into improved sales and customer loyalty,” he said Lisa Hopkins, VP of Partnerships, Amplitude. “We are very excited to be working with Leanplum, a leading customer loyalty platform. Together, our technologies help brands deliver an engaging customer experience that leads to long-term customer loyalty and loyalty. “
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