" alt="" title=""/>Facebook is launching ads on Instagram rolls around the world, it said on Thursday. Facebook started testing Instagram Reels ads in India, Brazil, Germany and Australia in April. The tests ran with brands like BMW, Louis Vuitton, Netflix and Uber.
Facebook wants to monetize its short video function.
“We see reels as a great way for people to discover new content on Instagram, so ads are a natural fit,” said Justin Osofsky, Instagram chief operating officer. “Brands of all sizes can take advantage of this new creative format in an environment where people are already entertained.”
The company said Reels ads, which loop and can be up to 30 seconds long, will appear between reels.
(With contributions from agencies)
