Estee Lauder Pure Color Illuminating Shine lipstick ($ 32.00 for 0.06 oz.) Is a new lipstick formula that comes in 20 colors (eight appear to be exclusive to the brand’s website). I bought the 12 that I saw at Ulta which are pictured below! I can pick up the remaining ones if they are well checked and / or if there is a sale in the future (always a fair amount of lip products in the queue to check!).
The new formula is said to have a “pure to medium, buildable” cover with a “glossy shine”. They seem promising, but the amount they contain is quite small; Conventional twist-up lipsticks are typically more than 0.10 to 0.14 ounces, and while slim lipsticks tend to be less, they are usually 0.08 to 0.09 ounces.
Luminous lipsticks
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Estee Lauder sneak peeks
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