One of the UK’s largest mobile operators has partnered with WeAre8 to give customers the ability to pay their monthly phone bills in exchange for a significant social impact for viewing promotional content from a number of well-known brands.
By watching a video and answering up to three short questions, EE customers can get up to 20p in their EE Up wallet, and a five percent donation is automatically given to charity.
Customers can choose to donate to charities that will help end food poverty and reverse climate change or pay off their monthly phone bill with the money they earn in their EE Up wallet.
EE mobile customers can sign up for WeAre8 via EE Up, a new platform in the My EE app that offers exclusive experiences, rewards, competitions and benefits.
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On the subject of matching items
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On the subject of matching items
And every time a customer engages with an EE brand video, a donation is made to Unicef as well.
EE is the only WeAre8 partner that offers users the ability to save money on their monthly bill and represents a unique change in the way the wireless operator helps their customers by providing tailored content to make money save and support a charity.
The partnership combines EE’s leading network in the UK with the power of WeAre8 technology, making it possible to solve global problems with millions of small actions.
After customers sign up, they receive a personalized link and can control the frequency and time of receiving branded videos via SMS, email, or both to make money and make a positive impact at a time that is convenient for them.
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Sharon Meadows, Director of Propositions at EE, said, “We wanted to reward our customers with the best flexible benefits, so we launched EE Up on the My EE app. In addition to the usual giveaways and competitions, we do more for our customers by providing an easy way to give back to society.
“We have all had more time in the last few months and in a few minutes a day our customers can receive money from their monthly bills through WeAre8 and also give something back for issues that are important to them.”
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Sue Fennessy, CEO and Founder of WeAre8, said, “We developed the WeAre8 platform to connect millions of people with thousands of advertisers to address the world’s biggest problems.”
For more information on EE’s partnership with WeAre8 and how customers can subsidize their phone bills or donate to charity, please visit the EE Up section of the My EE app.
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