Here’s a summary of my recent reviews on the newly-released Estee Lauder Pure Color Illuminating Shine Lipstick ($32.00 for 0.06 oz.). I bought and reviewed 12 shades, which are the ones available at most retailers, though there are some additional shades available directly through the brand–I’m not anticipating purchasing them at the moment (have plenty of other lip products to test for now).

The new formula is supposed to have “sheer to medium, buildable” coverage with “glistening shine.” They seem promising, but the amount they contain is quite small; traditional twist-up lipsticks tend to be more 0.10 to 0.14 oz., and while slim-style lipsticks tend to be less, they are usually 0.08 to 0.09 oz.

01.

01.
Unpredictable (914)
Estee Lauder

Estee Lauder

PPermanent. $32.00/0.06 oz.

B+

Estee Lauder Unpredictable (914) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a bright, medium-dark red with warm, orange undertones…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Estee Lauder Unpredictable (914) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a bright, medium-dark red with warm, orange undertones…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

02.

02.
Light Heart (917)
Estee Lauder

Estee Lauder

PPermanent. $32.00/0.06 oz.

B+

Estee Lauder Light Heart (917) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a medium-dark copper with strong, warm orange undertones…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Estee Lauder Light Heart (917) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a medium-dark copper with strong, warm orange undertones…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

03.

03.
Persuasive (333)
Estee Lauder

Estee Lauder

PPermanent. $32.00/0.06 oz.

B+

Estee Lauder Persuasive (333) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a medidum-dark, reddish-copper with moderate, warm…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Estee Lauder Persuasive (333) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a medidum-dark, reddish-copper with moderate, warm…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

04.

04.
Astonishing (912)
Estee Lauder

Estee Lauder

PPermanent. $32.00/0.06 oz.

B+

Estee Lauder Astonishing (912) Pure Color Illuminating ShineEstee Lauder Astonishing (912) Pure Color Illuminating Shine ($32.00 for 0.06 oz.)…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Estee Lauder Astonishing (912) Pure Color Illuminating ShineEstee Lauder Astonishing (912) Pure Color Illuminating Shine ($32.00 for 0.06 oz.)…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

05.

05.
Genius (913)
Estee Lauder

Estee Lauder

PPermanent. $32.00/0.06 oz.

B+

Estee Lauder Genius (913) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a muted, lighter red with subtle, warm undertones and a…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Estee Lauder Genius (913) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a muted, lighter red with subtle, warm undertones and a…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

06.

06.
Profound (902)
Estee Lauder

Estee Lauder

PPermanent. $32.00/0.06 oz.

B

Estee Lauder Profound (902) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a muted, light-medium brown with subtle, warm undertones and…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Estee Lauder Profound (902) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a muted, light-medium brown with subtle, warm undertones and…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

07.

07.
Intuitive (910)
Estee Lauder

Estee Lauder

PPermanent. $32.00/0.06 oz.

B

Estee Lauder Intuitive (910) Pure Color Illuminating ShineEstee Lauder Intuitive (910) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Estee Lauder Intuitive (910) Pure Color Illuminating ShineEstee Lauder Intuitive (910) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

08.

08.
Born Flirt (901)
Estee Lauder

Estee Lauder

PPermanent. $32.00/0.06 oz.

B

Estee Lauder Born Flirt (901) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a light, muted brown with subtle, warm undertones and a…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Estee Lauder Born Flirt (901) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a light, muted brown with subtle, warm undertones and a…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

09.

09.
Social Butterfly (920)
Estee Lauder

Estee Lauder

PPermanent. $32.00/0.06 oz.

B

Estee Lauder Social Butterfly (920) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a muted, medium-dark berry with subtle, cool…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Estee Lauder Social Butterfly (920) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a muted, medium-dark berry with subtle, cool…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

10.

10.
Pampered (918)
Estee Lauder

Estee Lauder

PPermanent. $32.00/0.06 oz.

B

Estee Lauder Pampered (918) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a medium, rosy mauve with subtle, warm undertones and a cream…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Estee Lauder Pampered (918) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a medium, rosy mauve with subtle, warm undertones and a cream…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

11.

11.
Imaginary (903)
Estee Lauder

Estee Lauder

PPermanent. $32.00/0.06 oz.

B-

Estee Lauder Imaginary (903) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a light, peachy coral with strong, warm undertones and a…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Estee Lauder Imaginary (903) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a light, peachy coral with strong, warm undertones and a…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

12.

12.
Dreamlike (904)
Estee Lauder

Estee Lauder

PPermanent. $32.00/0.06 oz.

C

Estee Lauder Dreamlike (904) Pure Color Illuminating ShineEstee Lauder Dreamlike (904) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Estee Lauder Dreamlike (904) Pure Color Illuminating ShineEstee Lauder Dreamlike (904) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a…

Read Review

View Swatches

View Dupes

Where to Buy
Affiliate Links

UltaSephoraSephoraNordstromSaksBoots

More Retailers

Adore BeautyBelkBergdorf GoodmanBloomingdale’sbluemercuryDillard’sEstee LauderMacy’sNeiman MarcusSelfridges (US)

Int’l Retailers

FeelUniqueHarrodsHarvey Nichols (UK)House of Fraser (UK)John Lewis (UK)LookFantasticSelfridgesSephora (AU)Sephora (CA)Sephora (FR)Sephora (PL)

Side-by-Side Swatches

Glossover Breakdown

A
0

B
11

C
1

D
0

F
0

85%
Average

Glossover Averages

product

9

pigmentation

7.5

texture

9

longevity

8.5

application

5

Total

85%

product

9

pigmentation

7.5

texture

9

longevity

8.5

application

5

Total

85%

Reader Reviews

Write a Review

0.0

Pure Color Illuminating Shine
Estee Lauder

Rate It

Estee Lauder Pure Color Illuminating Shine

Estee Lauder Pure Color Illuminating Shine

Estee Lauder Pure Color Illuminating Shine

Estee Lauder Pure Color Illuminating Shine

Estee Lauder Pure Color Illuminating Shine

Estee Lauder Pure Color Illuminating Shine

Estee Lauder Pure Color Illuminating Shine

Estee Lauder Pure Color Illuminating Shine