Apple CEO Tim Cook unveiled the latest and most anticipated new iPhone model called iPhone 13 on Tuesday in front of over 2 million viewers on YouTube.
According to Apple, the iPhone 13 has a smaller display section or “notch” at the top of the screen as well as larger batteries that, depending on the size of the device, provide between 1.5 and 2.5 hours of battery life compared to last year’s models.
Apple Inc. released the iPhone 13 and 13 Mini with brighter screens, as well as improvements to its iPads and watches to entice customers into 5G plans.
The iPhone 13 will come in five colors and include a new chip called A15 Bionic, which enables features like automatic detection when the phone’s camera is pointed at text.
The new iPhone 13 has new diagonally arranged camera modules, which essentially correspond to the previous year’s model.
According to Apple, a camera is a 12-megapixel wide-angle lens with a large sensor that collects 50% more light.
The ultra wide angle lens is the other lens.
A new “cinema mode” that can keep the focus on a moving subject is one of the camera upgrades.
iPhone 13 camera specifications (Image courtesy: Apple Inc.)
“The competition is still catching up with our chips – not just last year, but two years ago,” said Kaiann Drance, an Apple iPhone marketing executive.
The Series 7 smartwatch will have a larger display and faster charging. It starts at $ 399 and will be available later this fall.
The battery life has improved:
The iPhone 13 and iPhone 13 mini have a larger battery. According to Apple, it lasts up to an hour and a half longer than the iPhone 12.
This is great news for iPhone 13 Mini fans. The battery of the iPhone 12 mini was ridiculed last year because it doesn’t last as long as the larger models.
The iPad Mini has also been updated with a 5G connection and a new design that is similar to the higher-end iPad Air and Pro versions.
Apple has also added a new camera to its base iPad model that allows users to work and study from home.
The iPad starts at $ 329 for the standard model and $ 499 for the Mini.
Both will go on sale next week.
Apple stock was down 0.5%, along with a slight decline in the broader markets.
Apple unveiled its iPhone 12 last year, which had a new look and its first devices with 5G connectivity. This year, analysts expect modest hardware upgrades and a stronger focus on 5G.
In particular, network operators like AT&T Inc, Verizon Communications and T-Mobile, who have expanded their networks significantly since the beginning of this year, are likely to offer new incentives around the devices that can take advantage of the higher speeds of these networks. said Ben Bajarin, Head of Consumer Technologies at Creative Strategies.
“There seems to be a lot more (5G network capacity) than there was six months ago,” Bajarin said. “They want people to upgrade. They’re going to be really aggressive.”
Apple’s biggest launch of the year comes as some of the glitz has vanished from its inventory as business practices like charging software developer commissions for in-app payments have come under government scrutiny.
Apple shares rose about 15.6% year-to-date, trailing the Nasdaq Composite Index, which rose nearly 19% over the same period.
The Apple Watch has become a cornerstone of its $ 30.6 billion accessory segment, which grew 25% in Apple’s last fiscal year, despite a slight decline in iPhone sales. Analysts generally believe that Apple users who buy more than one product – like an Apple Watch and an iPhone – are more likely to stick with the brand and spend on the company’s apps and services.
Apple focused on fitness features like improving bike workout recording and dust protection while hiking. The watch is closely tied to Apple Fitness +, a paid service that offers guided workouts with Apple instructors. The company added Pilates- and ski-oriented workouts, as well as a group workout feature that users can use to train together. The company has also bundled three months of free service with its watch devices.
The shares of exercise bike and online exercise company Peloton were down about 1.6%.
“It’s the only service they offer that literally requires you to have this product or you can’t use that service,” Bajarin said.
(With contributions from agencies)
