June
17, 2021
Read for 2 minutes
This story originally appeared on Business Insider
Amazon said its systems for detecting and blocking fake reviews prevented most of them from ever showing up – and therefore, “bad actors” are increasingly looking for fake product reviews outside of Amazon’s reach, including on social media sites.
In the first three months of 2020, when Amazon announced fake review groups to social media platforms, it took the platforms “an average of 45 days to stop these groups from using their service to commit abuse,” said Amazon .
This appears to have accelerated in 2021; Amazon said it reported 1,000 groups to social media companies in the first three months of the year that took an average of five days to close.
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However, social media companies need to invest even more in detecting fake reviews, it said.
“While we recognize that some social media companies are reacting much faster, it is imperative for social media companies to invest appropriately in proactive controls to detect and enforce fake reviews before we report the problem to them To tackle problem on a large scale. ”“ Said Amazon.
It is “clear that this is an industry-wide battle and we have to work together to move faster,” said Amazon – and admitted that its own detection systems were not “perfect”.
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Amazon didn’t name any social media companies.
A Facebook representative said that “fraudulent and fraudulent activity” is not allowed on our platforms, including offering or trading fake reviews, and that its “security teams are continuously working to prevent these practices”.
Twitter declined to comment.
Social media isn’t the only place people can buy fake Amazon reviews: UK consumer watchdog, which in February found numerous websites selling bundles of reviews for up to $ 11,000.
Amazon didn’t give a specific reason for publishing its blog post, but insider tech correspondent Rob Price tweeted that a UK newspaper is expected to publish an investigation into fake reviews on Amazon this Friday.
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