New Delhi: Due to the success of its iPhone 12 series, Apple achieved a 42 percent market share (by value) in the global smartphone market, which posted record sales of $ 113 billion for the first time in the first quarter (January to March). this year according to a new report.
According to Counterpoint Research, Samsung regained its first place as the world’s largest original equipment manufacturer or OEM (by volume) with shipments of 76.8 million units in the first quarter of 2021.
Worldwide shipments rose 20 percent (year over year) and reached 354 million units, led by OPPO, Vivo, Xiaomi and Apple.
“Apple achieved a record revenue share in the first quarter due to the strong performance of the iPhone 12 series and the demand due to the delayed launch compared to the previous quarter. The popularity of its high-end version, the Pro Max, in countries like the United States and Europe have also fueled Apple’s revenue growth, “said Harmeet Singh Walia, senior analyst.
Strong demand for the iPhone 12 series helped Apple hit a record $ 47.9 billion for iPhones in March, up 66 percent year-over-year.
IPhone performance has been consistently high around the world as Apple posted strong double-digit growth in every geographic segment and, according to the company, set records in most markets for the March quarter.
“Xiaomi, OPPO and Vivo also had record shipments and sales this quarter, aided by the capture of Huawei’s global share and significant 5G adoption in China. Flagship series such as Mi 11, Find and X60 contributed to this increase at, “Walia said in a statement late Thursday.
According to senior analyst Varun Mishra, Samsung has regained the top spot with the successful launch of the Galaxy S21 series with pent-up demand in Europe, the US, Korea and other markets.
Samsung’s entry into the mid-end segment with its successful A-series devices was another important driver.
In the meantime, semiconductor defects have impacted the entire utility landscape, extending the lead times of chipset solutions for large providers.
“However, we see these vendors looking to diversify their foundry strategies to alleviate the chipset shortage in the second half of this year,” said Tarun Pathak, research director at Counterpoint Research.
“These bottlenecks could increase the price of certain components by 5 to 10 percent, and OEMs will try to absorb these cost increases by being creative with the bill of materials (BoM), and in some cases even passing the additional cost on to consumers. ” he added.
Xiaomi’s record shipments of 48.5 million smartphones to smartphones were driven by markets such as China, India, Spain, Italy, Russia and Indonesia.
OPPO had a record quarter in both sales and shipments. OPPO has shipped 38 million units worldwide, an astonishing 70 percent year-on-year growth.
Vivo shipments rose 64 percent year-over-year in the first quarter of 2021, hitting 35.5 million units, the highest ever, driven by growth in China, the report said
