In the midst of the pandemic, there has been strong growth in online communities on Facebook in India, with 92 percent of respondents saying they were in the wake of last year’s deadly COVID-19 wave, a new Facebook New York University (NYU) , have received some form of support from online community groups. Report said on Friday.
According to the NYU Tandon’s Governance Lab (The GovLab) report, over 38.8 percent of people in India said that online groups were “significantly more important” compared to responses from the rest of the world (29.5 percent) have become School of Engineering in partnership with Facebook.
More than 5.5 million people in India are part of active parenting groups on Facebook.
At least 43.8 percent of Indians feel they belong in online groups, and 42.1 percent of the most important group of Indians are online.
“The pandemic has shown the importance of these online communities. Digital communities have brought people together about a common trait or interest and have become places where people can find compassion and support,” said Ajit Mohan, VP and MD of Facebook India.
“The results validate our mission to connect people and bring the world closer together, and online communities continue to be an important part of that mission,” he said in a statement.
Almost 91 percent of respondents around the world said they could provide some form of support through these online groups, whether they were helping vulnerable residents with their food during the lockdown, exchanging critical information from health officials, providing emotional support, or providing financial assistance to local businesses.
The report found that more than 1.8 billion people around the world use Facebook groups every month, more than half of all users are in five or more groups, and over 70 million administrators and moderators run Facebook groups.
The GovLab interviewed 50 executives from Facebook groups from 17 countries, 26 experts from the digital community in 11 countries as well as internal Facebook research, literature research and a parallel survey by YouGov, in which 15,000 respondents from 15 countries took part in order to arrive at the result .