Tech giant Google said it blocked several hate speech-related terms from being used as ad keywords on YouTube videos.
According to The Verge, the move follows a report by The Markup that found that advertisers can search for terms like “white lives matter” and “white power” when deciding where to display ads on YouTube.
At the same time, the report found that Google prevented advertisers from using terms like “Black Lives Matter” to find videos and channels to serve ads.
After The Markup asked YouTube’s parent company Google for a comment, the company said the company had actually blocked more racist and social justice regulations, including “Black Excellence” and “Civil Rights”.
“We take the issue of hatred and harassment very seriously and condemn it in the strongest,” The Verge quoted a Google spokesman as saying.
“Although ads for this content have never been shown on YouTube, we recognize that the terms identified are objectionable, harmful and should not be searchable. Our teams have resolved the issue and are blocking terms that violate our enforcement policy. We will continue to do so be vigilant, “added the spokesman.
YouTube has several levels of protection in place to prevent offensive or harmful ads from being displayed on its platform, and videos that contain hate speech are regularly removed.
In the past year, the company blocked or removed more than 867 million ads for trying to evade its detection systems, and totaled more than 3 billion incorrect ads.
In 2019, the content was banned by white supremacists, and the company said it would prevent channels from monetizing videos that “repeatedly violate our hate speech guidelines” and prevent them from serving ads.
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