Famous online video sharing and social media platform YouTube has created a new way for video producers to make money from fans with a feature called Super Thanks as the Alphabet streaming service seeks to attract more content makers.
Super Thanks is currently in beta and with today’s expansion is now available to thousands of YouTubers for monetization. The function is available to YouTubers and viewers in 68 countries on desktop and mobile devices (Android and iOS).
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According to the company, YouTubers can check if they have early access by following the instructions here. If you don’t already have access, don’t worry – we’ll be expanding availability later this year for all eligible YouTubers in the YouTube affiliate program
“Creators are at the heart of what we do here at YouTube, and we’re constantly exploring new ways to help them get started, grow their businesses, and diversify their earnings. In fact, we offer a multitude of ways that YouTubers can make money on our platform – from from running ads and selling merchandise to channel membership and beyond, “YouTube said in a blog post.
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“We recently experimented with an applause feature that allows fans to support their favorite channels on YouTube. Based on feedback from YouTubers, we’re excited today that it is expanding to even more viewers and YouTubers – along with one new name: Super Thanks. “, added the platform further.
Since the launch of Super Chat in 2017 and Super Stickers in 2019, YouTubers from around the world wanted us to bring that magic to video uploads beyond livestreams and premieres.
“Enter Super Thanks! Fans who watch YouTube videos can now purchase Super Thanks to show their gratitude and support. They’ll see an animated GIF and, as an added bonus, get a clear, colorful commentary indicating their purchase.” highlights that the creators can reply to, “the platform.”
Super Thanks is currently available at four price points between $ 2 and $ 50 (or local currency equivalent). Just like Super Chat and Super Sticker, Super Thanks fulfills a double task for YouTubers: to keep the connection to (super) fans meaningful and at the same time to offer them a new way of making money.
Over the past year we’ve worked closely with YouTubers to test this feature as a beta and collect feedback to educate and shape the experience. During Super Thanks’s beta test, intuitive psychologist Nicholas Ashbaugh was able to generate a new source of income – one that now represents nearly 15% of his sales – by taking advantage of this new way to recognize and interact with his most active fans.
“With a built-in feature like Super Thanks, my viewers can show their love and support while watching a video – without interrupting their playback. It compliments Super Stickers and Super Chat by allowing people who watch a replay of a live stream to still feel like they are being seen (thanks to the purchase animation) and also thanks to the comment she leaves. “
